20% off sitewide* 20% off sitewide*

Yes, even sets! No code needed. 
Our pre-spring flash sale ends soon.

Yes, even sets! No code needed. 
Our pre-spring flash sale ends soon.

*Excluding new 11th Hour shades.

*Excluding new 11th Hour shades.

Just in! 3 all-new shades Just in! 3 all-new shades

Elevate any eye look with new
shimmering shades, voted by you.

Elevate any eye look with new
shimmering shades, voted by you.

Bar Raised. Trail Blazed.

Discover a curated collection of highly efficient, problem-solving essentials that save you time & space.

More living life your way — doing what you love, with the people you love. Because a 10-step routine isn’t our thing.

Hit refresh on your routine

Do more with less

Upgrade to all-in-one, award-winning beauty designed to make life easier.

Ready in 5

Get time back to do what you love with multi-functional, easy-to-use products.

Cut the clutter

Because you don't need 4 tools when our 4-in-1 brush gets it done for less.

Mindfully made

Clean. Vegan. Cruelty-free. Planet-friendly packaging. Net-zero plastic footprint.

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